ALLiSON KENT-SMiTH

DIGITAL + PEDAGOGY + CULTURE

Interesting + Unpredictable + Absolutely Necessary = Rate of Change

April 15th, 2011

I’ve been in this game for a bit. Seen a lot of people come and go. Some succeed, some don’t. I’ve witnessed numerous changes in our industry, particularly with the crazy rate of technology and consumer behavior. I remember in grad school, less than 10 years ago, when we still read Porter from Harvard, talked about best practices ‘database marketing’ and reviewed old school media measurement. I love that things change. I’m all for it. In fact, if change isn’t happening I am not happy.

Sometimes I think I drive those around me a bit nuts with my constant reminders to “ask for forgiveness”, “take chances”, “be apolitical”, “start something”. I often get those blank stares, like…how do I create change, really?  What I’ve come to accept is that some people simply don’t have the skills or desire to create change. They prefer to point out when things are wrong – focus on problems not solutions. They don’t act, they talk. I don’t know if this is a symptom of 1. Laziness 2. Lack of Motivation 3. A combination 4. Simple inability.

Some people I’ve met specialize in risk. They walk through a room with confidence, commit to the best work, encourage and expect leadership, surprise, us, demand excellence, and they really believe that change is a friend not foe. These are the folks I seek out. I hope to meet more. I believe I’d get along well with Larry Page – http://www.wired.com/magazine/2011/03/mf_larrypage/

As I move through my career, one thing is for sure – Rate of Change will always be a top factor for professional happiness. Go create, encourage, or promote change. Stop talking, start changing. Really. This book is a good one to pick up if you’re interested in organizational change – http://amzn.to/fSmCse


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